Drug design, often referred to as rational drug design or simply rational design, is the inventive process of finding new medications based on the knowledge of a biological target. Pharmaceutical drug delivery technologies enhance drug absorption, efficacy, and patient experience. Bioavailability of medications within the system can be achieved by increasing the dissolution rate with specialized drug delivery enhancement products. This session discusses the techniques, methods used in drug designing and delivery and the impotance of understanding the biology of cell in doing so